top of page
SME 2024 Dates: June 18-20, 2024 / Location: Online
Abstract Digital Graphic background

SME 2024 Agenda

Learn about the latest trends, tools, and techniques in the ever-evolving world of social media marketing from some of the biggest names in the industry.

Day One: 18th June - EST/New York time

Learn about and master the core elements of a successful social media strategy to position your brand for success, irrespective of your team's size or budget limitations.

10:00-10:30 Keynote: Generative AI​: LLM, GPT, OMG, WTF?​

Speaker: Jim Sterne - Data Driven Leaders Studio

Jim Sterne - Data Driven Leaders Studio

10:30 -11:20 Panel Session: Turning Social Media into Business Growth: From Likes to Leads

Speakers: Daniel Delnero - BGD Legal & Consulting, Dmitrii Kustov - RGX, Will Hobson - Rise at Seven US, Emma Boylan - Outside the Box, Jessica Zall - Car IQ

Daniel Delnero - BGD Legal & Consulting
Dmitrii Kustov - RGX
Will Hobson - Rise at Seven US
Emma Boylan - Outside the Box
Jessica Zall - Car IQ

11:20-11:50 Keynote: Marketing in the Age of AI: Shifting CX from Monologue to Dialogue

Speakers: Susan Westwater - Pragmatic Digital, Scot Westwater - Pragmatic Digital

Susan Westwater - Pragmatic Digital
Scot Westwater - Pragmatic Digital

11:50-12:10 Break Session

12:10-13:00 Panel Session: Cultivating Your Personal Brand through Social Media

Speakers: Kabrina Ashley - Kabrina Ashley: Onramp Consulting, Michelle Ngome - Line 25 Consulting, Hannah Gerstner - CreativeOne, Aimee Rancer - Global Sr. Creative Strategist & Producer, Lambros Lazopoulos - IPGA, Jessica Malnik - JM Content Group

Kabrina Ashley - Kabrina Ashley: Onramp Consulting
Michelle Ngome - Line 25 Consulting
Hannah Gerstner - CreativeOne
Aimee Rancer - Global Sr. Creative Strategist & Producer
Lambros Lazopoulos - IPGA
Jessica Malnik - JM Content Group

13:00-13:30 Keynote: Digital Marketing: How to Incorporate AI as Part of Demand Generation?

Speaker: Pam Didner - B2B Marketing Consultant

Pam Didner

13:30-14:20 Panel Session: Revolutionizing Social Media Growth with AI-Powered Approaches

Speakers: Danielle LaFleur - Easy As Pie, Kristen Kloster - Former VP, Marketing NSR, Tracey Hawkins - Tracey, the Safety Lady, Andrii Burlutskyi - Yalantis, Aaryendr Rajpurohit - Digital Marketer

Danielle LaFleur - Easy As Pie
Kristen Kloster - Former VP, Marketing NSR
Tracey Hawkins - Tracey, the Safety Lady
Andrii Burlutskyi - Yalantis
Aaryendr Rajpurohit - Digital Marketer

14:20-14:50 Keynote: The Power Duo: The Synergy of Paid and Organic Search

Speaker: Wayne Cichanski - Quanti

Wayne Cichanski - Quanti

14:50-15:10 Break Session

15:10-16:00 Panel Session: Mastering Engagement: Cultivating Meaningful Online Connections

Speakers: Annie Murmann - Digital River Media, Carlos Hidalgo - Digital Exhaust, Sara Feldman - Consortium for Service Innovation, Lexi Boese - The Digital Opportunists, Shakira Tai-Osagbemi - Marketing Dive, Renee Tay - Marketing & PR Director

Annie Murmann - Digital River Media
Carlos Hidalgo - Digital Exhaust
Sara Feldman - Consortium for Service Innovation
Lexi Boese - The Digital Opportunists
Shakira Tai-Osagbemi - Marketing Dive
Renee Tay - Marketing & PR Director

16:00-16:30 Keynote: Sales and Marketing Alignment

Speaker: A. Lee Judge - Content Monsta

A. Lee Judge - Content Monsta
Abstract Digital Graphic background
TICKETS UPPER SECTION

Upgrade Your Marketing Skills

70+ Expert Speakers • 27 Speaking Topics • 30+ Marketing Resources

SME 2024 Standard Ticket

Was €199.00 Now: €49

SME 2024 Premium Ticket

Was €299.00 Now: €79

SME 2024 On-Demand Access

Was €299.00 Now: €99

Day Two: 19th June - EST/New York time

Gain insight into effectively exploring, defining, and engaging with your distinct audience segments, ultimately enhancing your brand's visibility and impact in the digital realm.

10:00-10:30 Keynote: Orbiting Excellence: Crafting Marketing and Brand Identities in NewSpace

Speaker: Divya-Kala Bhavani - Dhruva Space

Divya Kala Bhavani - Dhruva Space

10:30 -11:20 Panel Session: Evaluating Social Media ROI: Analytics and In-Depth Insights

Speakers: Simon Toms - Meta, Tim Hayden - Brain+Trust, Ameetess Dira - Petzey Technology, Inc., Ali Winkle - Just Drive Media, Almira Bardai - Almira Bardai Consulting Services, Basim Salim - Marketing Professor, Ayse Guvencer - Senior Paid Media Consultant

Simon Toms - Meta
Tim Hayden - Brain+Trust
Ameetess Dira - Petzey Technology, Inc.
Ali Winkle - Just Drive Media
Almira Bardai - Almira Bardai Consulting Services
Basim Salim - Marketing Professor
Ayse Guvencer - Senior Paid Media Consultant

11:20-11:50 Keynote: Building the Bridge Between Human Centricity and A.I. Technology Rule Induction Strategy

Speaker: Kyle Allison - The Doctor of Digital Strategy

Kyle Allison - The Doctor of Digital Strategy

11:50-12:10 Break Session

12:10-13:00 Panel Session: Professional Networking and Branding with LinkedIn

Speakers: Burton Kelso - Integral, Sheena Hakimian - Condé Nast, Gary Schwartz - Former VP Corporate Marketing at Veracode, Paul Guy - Techfynder, Bianca Schwartpaul - B Thriven, Acamea Deadwiler - Marketing Comms Professional, Cara Verwholt - Cara Verwholt Consulting

Burton Kelso - Integral
Sheena Hakimian - Condé Nast
Gary Schwartz - Former VP Corporate Marketing at Veracode
Paul Guy - Techfynder
Bianca Schwartpaul - B Thriven
Acamea Deadwiler - Marketing Comms Professional
Cara Verwholt - Cara Verwholt Consulting

13:00-13:30 Keynote: Ultimate Video Marketing Case Study: How I Sold My Family's Crappy Mazda Protegé

Speaker: Tony Gnau - T60 Productions and T60 Health

Tony Gnau

13:30-14:20 Panel Session: Mastering Visual Content: Photography and Graphic Design

Speakers: Carmen Collins - Marketing Expert, Nevena Milosheva - Freelance Content Consultant, Joan Barnard - Pinterest, Jacqueline Loch - SJC, Ilya Lobanov - Studeo, Jessica Davies-Timmins - JessDT Consultancy

Carmen Collins - Marketing Expert
Nevena Milosheva - Freelance Content Consultant
Joan Barnard - Pinterest
Jacqueline Loch - SJC Media
Ilya Lobanov - Studeo
Jessica Davies-Timmins - JessDT Consultancy

14:20-14:50 Keynote: Using AI to Improve Your Customer Journey

Speaker: Britney Young - Prudential

Britney Young - Prudential

14:50-15:10 Break Session

15:10-16:00 Panel Session: Cracking the Code: Getting Noticed through Algorithms

Speakers: Mariah Obiedzinski - Stamats, Giovanni Dal Zilio - Slido, Ibro Palic - Spokane SEO Services, Jay Manciocchi - BMC Software, Martin Ebongue - Martin Ebongue Consulting, Grant McKinstrie - Digital Position, Michael Njoroge - Pesapal

Mariah Obiedzinski - Stamats
Giovanni Dal Zilio - Slido
Ibro Palic - Spokane SEO Services
Jay Manciocchi - BMC Software
Martin Ebongue - Martin Ebongue Consulting
Grant McKinstrie - Digital Position
Michael Njoroge - Pesapal

16:00-16:30 Keynote: 497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO

Speaker: Ryan Brock - DemandJump

Ryan Brock - DemandJump
Abstract Digital Graphic background
TICKETS UPPER SECTION

Skill up with SME 2024

70+ Expert Speakers • 27 Speaking Topics

SME 2024 Standard Ticket

Was €199.00 Now: €49

SME 2024 Premium Ticket

Was €299.00 Now: €79

SME 2024 On-Demand Access

Was €299.00 Now: €99

Day Three: 20th June - EST/New York time

Learn about the latest trends, technologies, tools, and techniques in the ever-evolving world of social media marketing.

10:00-10:30 Keynote: How Content Strategy Lifts Your Brand Voice: From Humans to AI, Strategy is Your Key to Real-Life, Long-Term Results

Speaker: Beth Kapes - Moving Words Into Action, LLC

Beth Kapes - Moving Words Into Action, LLC

10:30 -11:20 Panel Session: Building Your Podcast: From Concept to Engagement to Revenue Generation

Speakers: Amelia Coomber - Podscribe, Glenn Hebert - Equine Network, Parker Olson - PodPitch, Dietmar Fischer - Argo.berlin

Amelia Coomber - Podscribe
Glenn Hebert - Equine Network
Parker Olson - PodPitch
Dietmar Fischer - Argo.berlin

11:20-11:50 Keynote: How to Build Your Personal Brand on LinkedIn

Speaker: Inbar Yagur - Radical

Inbar Yagur - Radical

11:50-12:10 Break Session

12:10-13:00 Panel Session: The Future of Automation: AI-Generated Content

Speakers: Steve Mudd - Talentless AI, Gladys Han - Siteimprove, Carlos Meza - Crowd Content Media, Inc., Arvell Craig - AI Evangelist, Russ Macumber - Impressive USA, Erica Salm Rench - rasa.io

Steve Mudd - Talentless AI
Gladys Han - Siteimprove
Carlos Meza - Crowd Content Media, Inc.
Arvell Craig - AI Evangelist
Russ Macumber - Impressive USA
Erica Salm Rench - rasa.io

13:00-13:30 Keynote: The Funnel is Dead, Use a Playground Instead

Speaker: Ashley Faus - Atlassian

Ashley Faus - Atlassian

13:30-14:20 Panel Session: Roadmap for Content Strategy: What to Do and What to Avoid

Speakers: Tom Shapiro - Stratabeat, Jeneanne Ballos - Digital River Media, Purna Virji - LinkedIn, Dorien Morin-van Dam - More In Media, Connie Smart - Content Expert, Jenn Spantak - Caterpillar, Alon Waks - Fractional CMO

Tom Shapiro - Stratabeat
Jeneanne Ballos - Digital River Media
Purna Virji - LinkedIn
Dorien Morin-van Dam - More In Media
Connie Smart - Canadian Western Bank
Jenn Spantak - Caterpillar
Alon Waks - Fractional CMO

14:20-14:50 Keynote: The AI Tech Stack That Can Double Your Revenue in 30 Days

Speaker: Ashley Gross - Prompt Me.

Ashley Gross - Prompt Me.

14:50-15:10 Break Session

15:10-16:00 Panel Session: Deciphering the Content Challenge: 10 Brand Commandments

Speakers: Carlos Meza - Crowd Content Media, Inc., Sam Bender - Reflex Aerospace, Martin Schneider - ANNUITAS, Richard McGill Murphy - ServiceNow, Tom Pressley - Relesys, Deanna Ransom - RevSymphony

Carlos Meza - Crowd Content Media, Inc.
Sam Bender - Reflex Aerospace
Martin Schneider - ANNUITAS
Richard McGill Murphy - ServiceNow
Tom Pressley - Relesys
Deanna Ransom - RevSymphony

16:00-16:30 Keynote: Audience-Centric GTM Strategies for B2B SaaS

Speaker: Dusty DiMercurio - Senior Director, Portfolio Marketing

Dusty DiMercurio - Autodesk
Abstract Digital Graphic background
TICKETS UPPER SECTION

Upgrade Your Marketing Skills

70+ Expert Speakers • 27 Speaking Topics • 30+ Marketing Resources

SME 2024 Standard Ticket

Was €199.00 Now: €49

SME 2024 Premium Ticket

Was €299.00 Now: €79

SME 2024 On-Demand Access

Was €299.00 Now: €99

bottom of page