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Fueling Growth: A Guide to Marketing in the Digital Era - Lessons from Martin Schneider

Sirius Marketing Event 2024 promises to redefine the very fabric of your marketing strategies. In the dynamic landscape where innovation meets strategy, there emerges an expert, a trailblazer who has seamlessly navigated the realms of industry analysis and go-to-market leadership – Martin Schneider, the Head of Research at ANNUITAS.


Speaker Spotlight: Martin Schneider


Martin Schneider, the Head of Research at ANNUITAS, is a luminary whose career traverses the realms of industry analysis and go-to-market leadership. His journey, deeply rooted in the high-tech and related industries, has established him as a thought leader in the marketing landscape.


Martin's invaluable experience includes a stint as Research Director with 451 Research, where he delved into the intricacies of go-to-market technologies. His journey continued with pivotal marketing leadership roles at renowned firms such as SugarCRM, SupportLogic, Basho Technologies, and more.


ANNUITAS’ head of research Martin Schneider has had a unique career that has spanned both industry analyst and go-to-market leadership roles, focused on the high-tech and related industries. Schneider spent many years covering go-to-market technologies as Research Director with 451 Research, before taking on marketing leadership roles at firms like SugarCRM, SupportLogic and Basho Technologies and others. Martin is also the co-author of “The Chief Growth Officer’s Handbook,” a guide for go-to-market leaders looking to navigate the next phase of growth challenges.

The Unique Perspective


What sets Martin Schneider apart is his ability to bridge the gap between industry analysis and practical go-to-market strategies. An expert in deciphering the content challenge, Martin is set to unfold the 10 Brand Commandments that will redefine your marketing game. His insights are not just theoretical but are backed by real-world experiences, making him the beacon for marketers navigating the complex landscape of growth challenges.


Panel Discussion: "Deciphering the Content Challenge: 10 Brand Commandments"


On June 20th, don't miss the opportunity to witness a transformative panel discussion led by Martin Schneider. From 15:10 to 16:00 EST/New York time, he will unravel strategies that have propelled him to the forefront of the industry. The discussion promises to be an engaging exploration of the key principles that every marketer must embrace to thrive in the dynamic world of content creation.


About "The Chief Growth Officer’s Handbook"


As a co-author of "The Chief Growth Officer’s Handbook," Martin Schneider brings forth a comprehensive guide for go-to-market leaders seeking to navigate the next phase of growth challenges. This handbook is not just a compilation of theories; it's a roadmap crafted from Schneider's own experiences, offering tangible solutions for the real-world challenges faced by growth-focused leaders.


Sirius Marketing Event 2024

Reserve your spot at the Sirius Marketing Event 2024 and immerse yourself in a world where innovation meets strategy. Martin Schneider's insights will reshape your understanding of marketing, empowering you with the tools to navigate the evolving landscape.



In the ever-evolving world of marketing, knowledge is power. The Sirius Marketing Event 2024 is not just an event; it's your chance to gain a competitive edge and shape the future of your brand.


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