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Mastering Digital Transformation: Jenn Spantak's Roadmap for Content Strategy

In the dynamic realm of marketing, where strategies evolve at the speed of light, standing out and staying ahead is an art mastered by a few. One such marketing expert, Jenn Spantak, is all set to share her insights and wisdom at the Sirius Marketing Event 2024. As the clock ticks down, anticipation is building for her panel discussion titled "Roadmap for Content Strategy: What to Do and What to Avoid" at 13:30-14:20 EST/New York time.

Jenn Spantak's journey is a captivating narrative that spans from the captivating world of broadcast journalism to steering colossal digital transformation initiatives and recruitment marketing.

Currently, as the Global Employment Brand & Recruitment Marketing Director at Caterpillar, she is not just a professional; she is a storyteller on a mission to revitalize the corporate landscape, one compelling narrative at a time. Her approach has been winning hearts and minds, both within and beyond the organization.

Jenn Spantak’s breadth of experience ranges from broadcast journalism to driving large-scale digital transformation initiatives and recruitment marketing. As the Global Employment Brand & Recruitment Marketing Director at Caterpillar, she is using her love of storytelling and passion to rejuvenate the corporate world, while winning the hearts and minds of current and prospective employees. She is an Emmy-Award-winning journalist specializing in content creation and strategy, employee engagement, customer experience and so much more.

Before Caterpillar, Jenn navigated through diverse roles at Honeywell, showcasing her versatility from being a Communications Manager supporting the Chief Technology Officer to the Sr. Manager of Employee Experience & Engagement. To add a dash of glamour to her professional accolades, she is also an Emmy-Award-winning journalist, specializing in content creation and strategy, employee engagement, customer experience, and much more.

Now, picture this...

A marketing powerhouse like Jenn Spantak, armed with a wealth of experience and an Emmy, diving into the intricacies of content strategy. Her insights promise to be a roadmap, not just a guide. From her unique vantage point, she will share what to embrace and, equally crucial, what to steer clear of in the ever-evolving landscape of content marketing.

The panel discussion is not just a rendezvous for marketing professionals; it's a rendezvous with the future of content strategy. Jenn's storytelling prowess, coupled with her strategic acumen, is poised to unravel the mysteries of crafting content that not only engages but leaves a lasting impression.

Sirius Marketing Event 2024

As the clock ticks closer to June 20th, 13:30 EST, the marketing world is buzzing with excitement. But here's the thing: you don't want to be on the sidelines watching this unfold. You want a front-row seat because missing out on this session means missing out on the keys to unlock the next level of content mastery.

Mark your calendar, set a reminder, and be ready to absorb a wealth of knowledge that could reshape your approach to content strategy.

So, here's the action item for all marketing professionals: be there, be present, and be ready to elevate your game. Jenn Spantak's session is not just a discussion; it's a game-changer.

See you at the Sirius Marketing Event in June 18-20!



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