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Mastering the Art of Marketing in NewSpace: Insights from Divya-Kala Bhavani

Join us at SME 2024 for a cosmic journey with Divya-Kala Bhavani, the visionary leading Public Relations, Communications & Marketing at Dhruva Space, India's pioneering full-stack Space engineering company. Armed with a Master’s degree from the London School of Economics and a Bachelor’s (Hons) in Journalism, she's an expert in the space-tech domain.


Divya-Kala oversees the Public Relations, Communications & Marketing activities at Dhruva Space, a full-stack Space engineering company and the first private Space-Technology company in India. Divya-Kala holds a Master’s degree in Media & Communications Governance from London School of Economics, and a Bachelor’s (Hons) in Journalism from London College of Communication, University of the Arts London. Dhruva Space has been recognized twice by the Government of India, having been awarded the National Startup Award for its efforts in Satellite and Space Technology, and having been awarded the Pandit Deendayal Upadhyaya Telecom Excellence Award 2022 for the company’s work in the field of Satellite Communications.

Keynote Session Overview


On the 19th of June, from 10:00 to 10:30 EST/New York time, mark your calendars for Divya-Kala's keynote session, titled "Orbiting Excellence: Crafting Marketing and Brand Identities in NewSpace." Gain insights into the innovative strategies that have propelled Dhruva Space into the forefront of the space technology revolution.


Professional Journey


Divya-Kala's journey is nothing short of inspiring. Armed with a Master’s degree in Media & Communications Governance from the prestigious London School of Economics and a Bachelor’s (Hons) in Journalism from the University of the Arts London, she has seamlessly blended her passion for media with the complexities of space engineering.


Achievements of Dhruva Space


Dhruva Space, under Divya-Kala's leadership, has received accolades from the Government of India, earning the National Startup Award for Satellite and Space Technology and the Pandit Deendayal Upadhyaya Telecom Excellence Award 2022 for groundbreaking work in Satellite Communications.


The company's historic Thybolt Mission marked a milestone as India's first private satellites successfully deployed into orbit.


Active Industry Involvement


Beyond her role at Dhruva Space, Divya-Kala is an active member of the HAPS Alliance and the Space and Satellite Professionals International, where she serves as the Co-Chair of the Elevating Women committee. Her commitment to advancing women in the space industry is both admirable and transformative.


Sirius Marketing Event 2024

Authorization from IN-SPACe


Dhruva Space, under Divya-Kala's leadership, achieved a groundbreaking feat by becoming one of the first private companies authorized by IN-SPACe. The company has since completed three space missions within 12 months, showcasing a commitment to pushing the boundaries of what is possible.


As we propel into a new era of marketing and space technology, missing out on Divya-Kala's insights would be missing out on the future itself. The SME 2024 is not just an virtual event; it's a journey into the uncharted territories of marketing industry.


Register today and be a part of history in the making!


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