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Behind the Numbers: Ayse Guvencer's Approach to Social Media Analytics

In the bustling world of marketing, where every click, like, and share holds significance, understanding the intricacies of Social Media Return on Investment (ROI) is paramount. Enter Ayse Guvencer, a seasoned expert who is set to illuminate the stage at the Sirius Marketing Event 2024 with her insights and expertise.

Scheduled to speak on day two of the event, June 19th, from 10:30 to 11:20 EST/New York time, Ayse will delve deep into the realm of "Evaluating Social Media ROI: Analytics and In-Depth Insights" as part of a panel discussion.

With her extensive background spanning various roles across agencies, client positions, and partnerships, Ayse brings a wealth of practical knowledge to the table.

Behind the Numbers: Ayse Guvencer's Approach to Social Media Analytics

Ayse's journey in the marketing landscape has been nothing short of remarkable.

Beginning her career in the bustling streets of NYC at Razorfish, she played a pivotal role in expanding the performance marketing team. Her prowess extended across diverse sectors, from finance to travel and retail, managing multi-million-dollar budgets with finesse.

Transitioning to Turkey, Ayse took on the challenge of building iProspect and AMNET from scratch, catapulting both agencies into the top 5 within the country. Her strategic acumen and leadership skills were instrumental in driving growth and success in the competitive Turkish market.

Her tenure at Google further solidified her reputation as a force to be reckoned with in the digital marketing sphere. Managing emerging markets, Ayse navigated complex landscapes with ease, leveraging her expertise to deliver impactful results.

Most recently, Ayse undertook the responsibility of overseeing all paid media channels for Sage across nine regions, spanning EMEA and North America. Her ability to orchestrate campaigns on a global scale underscores her proficiency in understanding diverse markets and consumer behaviors.

Currently, Ayse serves as a senior paid media consultant for SMB tech startups in various markets, lending her expertise to burgeoning businesses aiming to make their mark in the digital realm.

Sirius Marketing Event 2024

At the Sirius Marketing Event 2024, attendees can expect Ayse to unravel the complexities surrounding Social Media ROI. Drawing from her extensive experience, she will provide actionable insights and practical strategies to evaluate and maximize ROI effectively.

In a world where the digital landscape is ever-evolving, missing out on Ayse's session would mean foregoing a wealth of knowledge and expertise. As Ayse takes the stage, we encourage to seize the moment, absorb her wisdom, and implement actionable strategies to propel their brands to new heights.

With her guidance, navigating the complexities of social media ROI becomes not just a challenge, but an opportunity for growth and success in the digital age.



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