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Navigating the Marketing Maze: Alon Waks' Roadmap for Content Strategy at SME 2024

In the dynamic world of marketing, where trends evolve faster than a viral meme, having a guide who has not only weathered the storm but conquered it is like striking gold. Alon Waks, a four-time CMO and seasoned enterprise software executive, is one such trailblazer set to grace the Sirius Marketing Event 2024.


Mark your calendars for day three, 20th June, at 13:30-14:20 EST/New York time, as Alon takes center stage in a panel discussion titled "Roadmap for Content Strategy: What to Do and What to Avoid'', together with Tom Shapiro - Stratabeat, Jeneanne Ballos - Digital River Media, Purna Virji - LinkedIn, Dorien Morin-van Dam - More In Media, Connie Smart - Content Expert, Jenn Spantak - Caterpillar.


If you're a marketing professional seeking insights that cut through the noise and get straight to the heart of effective content strategy, this is a session you can't afford to miss.


Alon is a 4-time CMO/marketing leader and seasoned enterprise software executive, having helped B2B and SaaS companies scale and expand their GTM over 20 years. Alon focuses on inbound, outbound and ABM, with compelling B2B2C content and results-based marketing programs. Alon is a fractional CMO / Advisor today at growth phase companies in the martech and CX spaces. Alon led marketing prior at Kustomer, Bizzabo, LivePerson and 8x8, managing and scaling teams from 0 to > 40, including BDR and revops functions.

With over two decades of experience, Alon has been the architect behind the success stories of numerous B2B and SaaS companies.


His focus on inbound, outbound, and ABM strategies, coupled with compelling B2B2C content, has not just driven engagement but yielded measurable results in the form of successful marketing programs.


Currently donning the hat of a fractional CMO and advisor, Alon works with growth-phase companies in the martech and CX spaces. His expertise lies not just in managing and scaling teams but in orchestrating their growth from ground zero to over 40 members, including critical functions like BDR and revops.


What sets Alon apart is not just his extensive resume but his hands-on approach to the ever-evolving marketing landscape. His stint at Kustomer, Bizzabo, LivePerson, and 8x8 showcases not just his ability to navigate the complexities of marketing but to thrive in them.


During the Sirius Marketing Event 2024, Alon will unravel the secrets of a successful content strategy. If you've ever found yourself lost in the myriad of options and unsure which path to tread, Alon's roadmap is the guiding light you've been searching for.


As he takes the stage on day three, anticipate a wealth of practical advice, real-world examples, and actionable insights that you can implement immediately. The panel discussion format ensures a dynamic exchange of ideas, making this session not just informative but engaging.


Sirius Marketing Event 2024

The fear of missing out on this invaluable session is real...


Imagine being one step behind your competitors who have unlocked the secrets to content strategy success.


Don't let that be you. Take action now.


Clear your schedule, set a reminder, and make sure you're front and center for Alon Waks' session at the Sirius Marketing Event 2024. Your marketing strategy is about to get a significant upgrade, and the knowledge gained might just be the game-changer your career has been waiting for.


See you there!


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