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Media Planning & Brand Strategy for Advertising

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About

Media Planning is an art of selecting & strategizing the best combination of Media in-order to maximize the best returns to your advertiser. Media planners are not only responsible for the initial media purchase, but also for the continued optimization of performance throughout the entire campaign life cycle. In this course you'll learn about How to create a successful media plan for your advertiser from scratch. Who is this course for: ▪ Advertising aspirants. ▪ Working professionals in advertising. ▪ Campaign Managers. ▪ Ad operations. ▪ Media Planners.

Overview

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